課程資訊
課程名稱
國際企業管理
Multinational Business Management 
開課學期
101-1 
授課對象
管理學院  國際企業學研究所  
授課教師
莊正民 
課號
IB7033 
課程識別碼
724 M1430 
班次
 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二2,3,4(9:10~12:10) 
上課地點
管一402 
備註
限碩士班以上 且 限本系所學生(含輔系、雙修生)
總人數上限:70人
外系人數限制:10人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1011IB7033 
課程簡介影片
 
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課程概述

The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influences on ways of living and thought, and also generates tremendous opportunities and challenges to individuals, companies, and governments. This course focuses on managing the challenges associated with devising strategies, building organizational capabilities, and governing the operations of the enterprises whose activities stretch across national boundaries. What makes the study of multinational enterprise unique? How does it differ and relate to conventional management and organization studies? One of the most striking characteristics of multinational enterprises (MNEs) is having subsidiaries or agents simultaneously operating in various countries with distinct economic, social, and political context. Global managers then have to deal with the diversity, dynamics, and inter-dependency arising from both external and internal environments facing MNEs. Accordingly, in addition to the traditional approach of studying the various global economic forces and international institutions, this course puts more emphasis on examining the behaviors and decision-making process of various global managers, be it CEO, global business manager, country manager, or functional manager, in dealing with complex context. 

課程目標
This course intends to first familiarize the students with the related analytical frameworks and logics developed from both academia and practice, and then to build up the capabilities for the application. In line with the internationalization process of the firms, the contents of this course are organized hence as follows:
Part I: Management Education and International Business inquiry
Part II: Globalization and its Environment
Part III: Governing Internationalization of Firms
Part IV: Organizational and Management Challenges to Globalization 
課程要求
The class focuses on participant-centered learning. A discussion-oriented class is a partnership in which students and instructor share the responsibilities and power of teaching, and the privilege of learning together. A discussion group must evolve from a collection of individuals into a learning community with shared values and common goals. In particular, in order to achieve the expected learning effectiveness, students in this class are required to accomplish the following:

Pre-class
1. Read the materials and prepare the weekly assignments individually;
2. Participate in study group for the assignments, sharing and revising individual perspectives, and finish assignments;

In-class
1. Attend every class on time, and do not use Note Book computer in class;
2. Active listening and responding, expressing your perspectives and challenging others. Relate your own experience to the subject. Different views are normal, desirable, and inevitable. There is not necessarily only one single conclusion or right answer about each case;
3. Some basic values for the participation:
- Civility: politeness, openness, and sharing;
- Willingness to take risks: encourage daring and innovation, no sense of fear;
- Appreciation of diversity: in backgrounds, personalities, questions posed, learning styles, frames of inquiry, and spectrum of interpretations.

Post-class
1. Personal reflections: What impresses you most in this class? Do I learn anything unknown before? How can I reinforce the learning effects, and feed back into my own knowledge system?
2. What can I learn from other students and instructor in particular about the ways of interpersonal communication, as well as the attitudes and skills towards making points and counterpoints in public?
3. List what I can do to improve in the learning process for the next session, and execute it.

評分相關規定:
1. Every study group has to e-mail both the Group Meeting’s Minute and the write-up to TA on or before 10 pm of the day before class. The write-up should focus only on your recommendations and the accompanying analysis to the major questions asked in the assigned cases, without repeating the case facts. It should be done independently and completely by each study group.

2. Each student has to prepare to be called upon by the instructor in class. Your participation grade will be based on both the frequency and quality of the participation in class.
 
預期每週課後學習時數
 
Office Hours
另約時間 備註: By Appointment 
指定閱讀
C. Bartlett, and P. Beamish (2011), Transnational Management: Text, Cases, and Readings in Cross–Border Management, sixth edition, Irwin.
 
參考書目
1. 參考書 : S. Ghoshal and C. Bartlett (1997), The Individualized Corporation:
A Fundamentally New Approach to Management, Harper Business. (中譯本-以人為本的
企業)
2. 參考書 : C. Bartlett and S. Ghoshal (1998), Managing Across Borders, 2nd
ed., Irwin. (中譯本-無國界管理, 遠流出版社)。
3. 參考書 : J. Micklethwait and A. Wooldridge (2000), A Future Perfect: The
Challenge and Hidden Promise of Globalization, Random House. (中譯本-完美大未
來:全球化機遇與挑戰,2002年,商周出版社) 。
4. 參考書 : F. Trompenaars and C. Hampden-Turner (1998), Riding the Waves of
Culture: Understanding Culture Diversity in Global Business, 2nd ed., McGraw-
Hill. (中譯本-卓皮納斯文化報告,1999年,美商麥格羅•希爾國際股份有限公司 台灣分
公司)
5. 參考書 : H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本:
MBA≠經理人,2006年,台灣培生教育出版).
6. 參考書 : J. Micklethwait and A. Wooldridge (1997), The Witch Doctors: What
the management gurus are saying, why it matters and how to make sense of it,
Heinemann: London. (中譯本: 企業巫醫, 2005年,商周出版社).

Supplemental Readings

Session 3
1. J. Micklethwait and A. Wooldridge (2000), A Future Perfect: The
Challenge and Hidden Promise of Globalization, 2000, Random House. (中譯本-完美
大未來:全球化機遇與挑戰,2002年,商周出版社) Preface, Chapters 6, 7, and 14.
2. M. Slaughter and L. Tyson (2012), “A Warning Sign from Global
Companies”, Harvard Business Review, March, 74-75.
3. M. Cordtjens and R. Lal (2012), “Retail Doesn’t Cross Borders”,
Harvard Business Review, April, 104-111.
4. C. Carr and D. Collis (2011), “Should You Have a Global Strategy?”,
MIT Sloan Management Review, Fall, 21-24.

Session 5
1. M. Porter and M. Kramer (2011), “Creating Shared Value”, Harvard
Business Review,, Jan-Feb., 62-77.

Session 6
1. N. Washburn and B. T. Hunsaker (2011), “Finding Great Ideas in
Emerging Markets”, Harvard Business Review, September, 115-120.
2. S. Ichii, S. Hattori, and D. Michael (2012), “How to Win in Emerging
Markets: Lessons from Japan”, Harvard Business Review, May, 126-130.

Session 13
1. P. Adler, C. Heckscher, and L. Prusak (2011), “Building a
Collaborative Enterprise”, Harvard Business Review, July-August, 95-101.
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Class Participation (individual) 
20% 
 
2. 
Group Presentation and Write-ups (group) 
40% 
 
3. 
Exam (individual) 
40% 
 
 
課程進度
週次
日期
單元主題
第1週
9/11  (Part I: Management Education and International Business Inquiry) Overview 
第2週
9/18  Management Education: What business are we in?
(1) S. Ghoshal (2005), “Bad Management Theories Are Destroying Good Management Practices”, Academy of Management Learning and Education, vol. 4, no. 1, March, pp. 75-91.
(2) J. Micklethwait & A. Wooldridge (1997), The Witch Doctor: What the Management Gurus are saying, Why it matters and How to make sense of it. Heinemann: London. (中譯本: 企業巫醫, 2005年,商周出版社). Read Preface, and Chapter 2.
(3) H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本: MBA≠經理人,2006年,台灣培生教育出版). Read Chapters 3 and 4.
 
第3週
9/25  (Part II: Globalization and Its Environment)
Globalization and Its Impacts: Is the Earth Flat?
(1) Text, Chapter1.
(2) C. Hill (2011), International Business: Competing in the Global Marketplace, McGraw-Hill, Chapter 1.
(3) T. Levitt (1983), “The Globalization of Markets”, Harvard Business Review, May/June.
 
第4週
10/02  Environmental Challenges to Globalization (I): Cultural Differences
(1) L. Hoecklin (1995), Managing Cultural Differences, Chapter 2.
(2) R. Hodgetts and F. Luthans (2033), International Management: Cultur , Strategy, and Behavior, fifth edition, McGraw-Hill Irwin. Chapter 6.
(3) Culture Sensitivity Exercises. (Will be distributed on 9/25, and e-mail your reports to TA on or before 10/1)
(4) In Class Case Discussion: Culture Clash in the Boardroom
 
第5週
10/09  Environmental Challenges to Globalization (II): Social and Ethics Issues
(1) Text: Chapter 8.
(2) M. Porter and M. Kramer (2006), “Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, December, 60-77.
(3) D. Spar (1998), “The Spotlight and the Bottom Line”, Foreign Affairs, Mar/April, 7-12
(4) Case: Hitting the Wall: Nike and International Labor Practices (Text: case 8-1).
 
第6週
10/16  Environmental Challenges to Globalization (III): Emerging Giants
(1) T. Khanna, K. Palepu, and R. Bullock (2010), Winning in Emerging Markets: A Road Map for Strategy and Execution, Harvard Business Press. Chapters 5 and 6.
(2) C. Bartlett and S. Ghoshal (2000), “Going Global: Lessons from Late Movers”, Harvard Business Review, March-April, 132-142.
(3) Case: TCL Multimedia
 
第7週
10/23  (Part III Governing Internationalization of Firms)
Challenges to Industry Globalization
(1) Text: Chapter 2.
(2) Case: Global Wine War 2009: New World versus Old (Text: Case 2-2).
 
第8週
10/30  Entry and Expansion Strategies of MNE’s
(1) C. Hill (2011), International Business: Competing in the Global Marketplace, McGraw-Hill, Chapter 14..
(2) Case: Jollibee Foods Corporation (A): International Expansion (Text: Case1-2).
 
第9週
11/06  Entry Strategy and Strategic Alliances
(1) M. Yoshino and U. Rangan(1995), Strategic Alliances: An Entrepreneurial Approach to Globalization, HBS Press. Chapters 1 and 2.
(2) W. Powell, 1990, “Neither Market nor Hierarchy: Network Forms
of Organization”, Research In Organizational Behavior, 12: 295-336.
 
第10週
11/13  Managing Cross-Border Alliances
(1) Text: Chapter 6.
(2) Case: Xerox and Fuji-Xerox
 
第11週
11/20  (Part III Organizational and Management Challenges to Globalization)
Organizational Challenges to Globalization
(1) Text: Chapter 4.
(2) Text: Reading 4-3.
(3) Case: Corning Glasswork International (A)
 
第12週
11/27  No Class 
第13週
12/04  Management Challenges to Globalization (I): What is a Global Manager?
(1) Text, Chapter 7.
(2) S. Ghoshal and C. Bartlett (1997), The Individualized Corporation: A Fundamentally New Approach to Management, Harper Business. (中譯本-以人為本的企業). Chapter 8.
(3) Case: BRL Hardy: Globalizing an Australian Company (Text: Case 7-2)
 
第14週
12/11  Management Challenges to Globalization (II): Role of Country Manager
(1) Text, Reading 7-2.
(2) Case: Silvio Napoli at Schindler India (A) (Text: Case 7-3)
 
第15週
12/18  Management Challenges to Globalization (III): HQ-Subsidiary Relationship in Cross-Border Knowledge Management
(1) Text, Chapter 5.
(2) Case: P&G Japan: The SK-II Globalization Project (Text: Case 5-2)
 
第16週
12/25  Exam 
第17週
1/01  Wrap-up